Positive Play Scale

Optimize your responsible gambling strategy by accurately measuring and understanding positive play in your player population

Trusted by gaming organizations worldwide

How We Measure Positive Play

Positive Beliefs

Positive Behaviors

Full Service Positive Play Scale Study

Work with our team to manage the entire process and provide you with actionable results.

Step One

Through discussion, our team will evaluate your specific needs.

Step Two

We will design an online survey that includes the PPS, demographics, questions about games played, awareness of RG features, and (if desired) the Brand Satisfaction Scale.

Step Three

Our team will facilitate data collection, either through a 3rd party survey panel or via your own player contact channels.

Step Four

We will analyze your results to identify actionable insights.

Step Five

We will present our research findings with recommendations for practical steps to improve positive play.

Step Six

Our expert team will support you as you implement optimized strategy for positive play.

Self Service with the Positive Play Scale License

License the Positive Play Scale to conduct your own research and support your research team.

PPS Scoring

Use our proprietary PPS scoring scheme to place your players into high/medium/low scoring categories.

Benchmarking Data

Online access to our extensive international benchmarking data from more than 70 studies in 12 countries (compare scores by jurisdiction, games played, sex, age etc.).

Expert Support

Support from our expert team to ensure that the survey, analysis and interpretation of results aligns with best practise.

Brand Reputation

Use of the Positive Play Scale logo to show your commitment to utilize scientifically proven techniques for player monitoring and protection.

Strategic recommendations

Access our evidence-based recommendations for improving positive play.

Brand Satisfaction Scale

Options to include our proprietary Brand Satisfaction Scale.

Good for players, good for business.

Developed by our team in 2017 and validated in 2020, the PPS provides a scientific way to quantify the positive beliefs and behaviors of players. When we measure and understand positive play, we can optimize responsible gambling strategy. This means players are better supported and resources are focused on things that actually work.

What’s more, positive players are more satisfied and loyal players so not only is the positive play approach an ethical way to do things it’s also good for business!

Get started